6 wellness travel trends inspiring...

Get up to speed with the guest wellbeing wishlists creating opportunities for the hospitality sector this year

With the global wellness market expected to hit a whopping US$9 trillion by 2028, it's clear that travellers are craving more than just a good night's sleep. A recent Hilton survey found that 90% of guests are actively striving to maintain their fitness and wellbeing routines while on the road.

Wellness in hospitality is shifting towards holistic wellbeing in 2025, moving beyond fleeting fads and grounding itself in science and authenticity, according to Emlyn Brown, Global SVP of Wellbeing, Strategy, Design and Development at Accor.

“The future of health will be defined by a blend of technology, trust and transparency. The path to genuine wellbeing is clear – informed choices, sustainable habits and a holistic focus on the whole self.”

From longevity-focused treatments to nutrient-dense dining, these are the wellness trends creating opportunities for the hospitality and travel sectors in 2025.

1. A return to wellness fundamentals
It’s back to basics and the core pillars of wellbeing – movement, nutrition and mindfulness in 2025. This comes as consumers move away from complex wellness routines and instead embrace practices that are simpler and more accessible, from mindfulness walks to meditation, communal tables to sound healing.

“Gone are the days of striving for picture perfect moments to populate a social media feed and instead, we notice more people are stripping away distractions to uncover simplicity, focus and a heightened sense of self-awareness, a deeper connection to something bigger than oneself,” says Anna Bjurstam, Wellness Pioneer at Six Senses.

As one of the newest brands in Accor partner Ennismore’s collection, Our Habitas encourages guests to reconnect with nature and with each other thanks to its immersive wellness and adventure experiences. At Our Habitas AlUla, a resort nestled in a Saudi Arabian desert valley surrounded by sandstone cliffs, guests can enjoy meditative dance, yoga and rituals rooted in ancient Middle East remedies. The resort’s Wellness Villas are kitted out with amenities such as yoga mats and in-room massage sessions.

Meanwhile, at sister resort, Our Habitas Ras Abouq in Qatar, visitors can balance desert explorations with restorative sunrise yoga, breathwork and starlit sound ceremonies.

Aman Resorts is also encouraging guests to disconnect and connect with nature. Amangiri, a secluded resort in Canyon Point, Utah, has introduced the three-night Longevity Powered by Nature Retreat, in collaboration with Buddhist monk Geshe Yong Dong (Geshe La). Morning mindfulness, mantras, chanting and stargazing meditations are bolstered by personalised coaching, yoga sessions and sound bowl therapy.

Yoga at Our Habitas AiUla

2. Longevity-focused programmes
Longevity has long been the holy grail for the wealthiest on the planet, but the desire to extend healthspan has now gone mainstream, with comprehensive, science-backed wellness programmes a growing part of the luxury hospitality space.

Sbe recently unveiled plans for The Estate Hotels & Residences, a new brand set to offer state-of-the-art longevity clinics and wellness centres from 2026 onwards. The first four locations will be in St Kitts, the UK, Italy and Switzerland, with Miami and the GCC region to follow.

Legendary Swiss medical clinic La Prairie is rolling out its holistic longevity treatments worldwide, with plans to develop 40 Longevity Hubs within luxury hotels and 10 health resorts, including Clinique La Prairie Amaala located on Saudi's north-western coastline,

Among these, Dubai-based One&Only One Za’abeel’s Longevity Hub by Clinique La Prairie offers personalised health programmes combining genetic testing, cutting-edge treatments and tailored fitness plans. The three-night City Wellness Retreat is designed to improve vitality through curated meals, advanced aesthetic therapies and stress-management workshops.

Landing in Dubai in 2025, Six Senses Dubai Marina will feature a longevity centre, cryotherapy chambers, hydrotherapy and crystal sound healing rooms, while Six Senses The Palm will include a longevity clinic, IV lounge, biohacking room and massage circuit pool.

Clinique La Prairie Amaala

3. Personalised health experiences
It’s no secret that personalisation is transforming wellness, with nine in 10 American and British consumers stating that bespoke wellbeing experiences and services are key to their brand choices, according to a recent survey by PA Consulting.

From AI to devices with sensors, technology is powering the move to hyper-personalised wellness plans, real-time workout adjustments and tailored nutrition insights, and this is creating exciting opportunities for the hospitality sector.

At Pullman Hotels & Resorts, the brand is embracing personalisation within rooms and suites to accommodate guests as they shift between work, wellness, socialising and relaxation.

The recently launched Transforming Room concept at Pullman Singapore Orchard is a high-tech, multi-functional space that gives guests the flexibility to convert their room into a wellness space for workouts at the touch of a button. Guests enter a QR code on arrival, giving them access to controls through a downloadable app. Here, they can customise their experience, from curating a playlist of scents to scheduling blackout curtains. An in-room LG display provides access to fitness classes.

At SIRO One Za’abeel in Dubai, the gym is packed with cutting-edge equipment that can track and analyse performance and an app to help guests customise aspects of their stay, from nutrition to training. Rooms feature alarm clocks linked to the guest’s circadian rhythms, and sleep-enhancing tech such as meditation playlists and temperature control mattresses.

Fitness Suite, SIRO One Za’abeel

4. Master nutritionists and nutrient-dense dishes
As the shift towards mindful eating and nutrient-dense food accelerates, nutritionists are becoming part of hospitality teams, replacing celebrity chefs with their nutritional nous. According to a report by ResearchAndMarkets.com, the personalised nutrition market is projected to reach US$23.3 billion by 2027, as consumers look to bespoke diet solutions to enhance their health.

It’s a trend playing out at hotels such as Raffles London at The OWO, where Pillar Kitchen focuses on plant-based food and nutrition with a menu curated by Michelin-starred chef Jason Atherton and one-on-one nutrition coaching sessions to help guests create a tailored nutritional strategy. Personalised menus with a focus on health and nutrition are also on the table at Cures Marines Hôtel & Spa Trouville – McGallery Collection, where chef Emilie Félix specialises in energetic cuisine.

It’s a similar story at Dubai’s SIRO, One Za’abeel, where in-house nutritionists devise customised meal plans for guests and the hotel’s modular meal concept crafted by nutrition experts delivers nutrient-packed dishes.

Modular meal concept, SIRO One Za’abeel

5. Athletic wellness escapes in nature
Passive relaxation is being surpassed by active engagement, with athletic-focused immersive outdoor experiences taking centre stage. A sense of belonging and motivation sits at the heart of this movement, giving travellers a “transformative experience”, according to Accor.

Following this trend, Fairmont Hotels & Resorts is providing access to elite training spaces in awe-inspiring locations. Set against the backdrop of the Canadian Rockies, Fairmont Chateau Whistler and Fairmont Chateau Lake Louise give guests the chance to participate in guided cross-country ski runs, mountain hikes, snowmobile tours, snowshoeing, ice skating and zip-lining. Across the pond in the UK, Fairmont Windsor Park offers Pilates, aerial yoga, group cycling, cardio tennis and bootcamps.

SIRO One Za’abeel, Dubai’s first “fitness hotel”, will soon introduce a programme of “wellness experiences”, fitness-focused excursions around the emirate, including group mountain hikes, city runs and cycling tours among the dunes.

Slated to open in May 2025, SIRO Boka Place, in Montenegro’s UNESCO-protected Bay of Kotor, provides an immersive fitness and lifestyle experience. Surrounded by the Adriatic and soaring mountains, guests can enjoy “destination fitness activities”, from guided cycling and canyoning trips to rafting, paddleboarding and trail hiking.

Destination fitness at SIRO hotels

6. Sleep SOS
Sleep tourism began trending at the end of 2022 and is set only to continue. According to a recent Hyatt survey, three-in-four consumers say sleep quality is the most important factor when travelling and are more likely to take advantage of amenities designed to improve their sleep.

At Six Senses’ 27 properties, a sleep ambassador provides guests with the tools for the best possible sleep, from organic bed linen, pillow menus and Naturalmat mattresses to dishes designed to promote sleep, yoga nidra, meditation, and most recently, a sleep tracker to aid guests in recording how light, noise and temperature affects their slumber.

Looking ahead, Jumeirah is introducing a first-of-its-kind digital sleep and spa enhancement programme to select properties worldwide, starting with Jumeirah Al Qasr in 2025. Harnessing Hapbee technology, which digitally bio-streams compounds such as caffeine and melatonin to recreate relaxation and/or focus without ingestion, Jumierah will introduce Smart Sleep Pads featuring in-house Sleep Blends to be placed under guest pillows.

This year too, Hilton will integrate Calm’s award-winning content into its Connected Room Experience technology, providing guests with access to guided meditations, Sleep Stories, soundscapes and mindfulness exercises directly from their in-room TV, no subscription required.

For more information, visit group.accor.com/en and www.sirohotels.com/dubai/one-zaabeel

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