HSMAI joins forces with Sommet Education

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Collective venture aims to advance hospitality education and development in Middle East and Africa

The Hospitality Sales & Marketing Association International Middle East & Africa (HSMAI MEA) has signed an agreement with Sommet Education to advance professional development and educational excellence within the hospitality sector.

By connecting HSMAI MEA's expansive professional network across the Middle East and Africa with Sommet Education’s institutions, Les Roches and Glion, this partnership promises significant contributions to the sector.

The partnership sets a framework for dual projects and activities that will enhance educational and professional growth opportunities within the hospitality industry.

The partnership’s key objective is to leverage the collective strengths of both HSMAI MEA and Sommet Education to provide value to hospitality professionals and students through a range of initiatives to drive industry standards in education, research and experiential learning.

A cornerstone of the collaboration includes thought leadership, with Les Roches and Glion Institute of Higher Education faculty set to participate in several Executive Roundtables hosted by HSMAI MEA. These roundtables offer a platform for sharing insights on hospitality trends, innovation, and strategic marketing.

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The collaboration will also allow both organisations to create impactful content through webinars, workshops and seminars, providing valuable resources to HSMAI MEA’s network and promoting best practices across the industry.

Moreover, the partnership will feature contributions from Les Roches and Glion’s academic experts, who will produce research articles and whitepapers for publication on the HSMAI MEA website.

In addition, Sommet Education will become an Educational Partner at the 7th Annual Commercial Strategy Conference (CSC) on 26 to 27 November 2024 at Conrad Dubai.

Through the partnership, HSMAI MEA will gain access to Sommet Education’s expertise and resources to enhance its bespoke educational programs.

“This collaboration with Sommet Education connects our community with academic excellence, providing the insights, tools, and networks needed to thrive in a dynamic industry,” said Mona Faraj, President of HSMAI MEA.

Adrian Artimov, VP of Enrolment at Sommet Education, added: “By connecting our students with such a vast professional network, we aim to bridge the gap between academia and the industry, empowering the next generation of hospitality leaders with real-world insights and opportunities.”

For more information, visit www.sommet-education.com

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